Marketing Tools

ARUP AnalyticsDx™

June 2023
Description: AnalyticsDx™ is the solution to finding, correcting, and preventing unnecessary expenses and misordered testing.

ARUP AnalyticsDx™ Comprehensive Dashboard

June 2023
Description: AnalyticsDx™ Comprehensive is a secure, HIPAA compliant dashboard that gathers all of your data into one database, giving labs the power to quickly identify inefficient test utilization and systemwide savings.

ARUP AnalyticsDx™ Sendout Dashboard

June 2023
Description: AnalyticsDx™ Sendout lets labs easily manage all the testing sent to ARUP Laboratories. This dashboard is accessible for all clients who use ARUP as their reference lab—at no additional cost.

ARUP FDA LDT Survey Results

March 2024
Description: A visual representation of the ARUP survey of the clinical laboratory community's sentiment of the FDA's proposed rule to regulate lab-developed tests.

ARUP Healthcare Advisory Services

October 2024
Description: Our Healthcare Advisory Services team offers a holistic strategic approach that drives revenue growth and advances the foundational mission of healthcare—patient outcomes.

ARUP Consult^® One-Sheet

September 2018
Description: ARUP Consult overview with focus on Consult features; One-Sheet format; suitable for current and potential clients as well as physicians and other healthcare professionals.

ARUP Consult^® Tri-Fold

September 2021
Description: ARUP Consult overview with focus on Consult features; Tri-fold format; suitable for current and potential clients as well as physicians and other healthcare professionals.

ARUP Gateway™ Bifold

ARUP Gateway™ One Sheet

March 2024
Description: Gateway overview; one sheet format; suitable for clients, potential clients, and lab managers.
Must be cobranded; please contact Product Managers–Informatics for more information and to request.

Billing Service Information

August 2020
Description: Billing service information includes billing company contact information and key points of consideration.

Blood Utilization

August 2020
Description: Studies show hospitals with a robust blood utilization program reduce excessive ordering patterns by20–30%, potentially saving upwards of $250,000 per year.

Comprehensive Dashboard

August 2020
Description: Our dashboard provides the insight hospital executives need to turn misutilized resources into improved patient care and better financial stability.

Precision Medicine

August 2020
Description: Let ARUP help you develop a precision medicine program that works for you and your patients.

Optimizing Order Sets

August 2020
Description: Studies show that optimizing order sets with evidence-based guidelines improves patient outcomes

Quality Management System

October 2020
Description: By developing an enhanced quality management system, laboratories can save on costs while increasing revenue and profits.

Regaining Revenue: How One Lab Rebuilt Its Outreach Program

March 2022
Description: Downward reimbursement pressure and a need for cash are leading to the sale of hospital outreach programs. This is a short-term solution that provides the health system with an infusion of cash but takes away the long-term benefits and revenue potential that come from investing in the laboratory. With proper planning, it is possible to reclaim outreach business that has been sold, as demonstrated by Tucson Medical Center.

Test Ordering Flyer

September 2024
Description: ARUP Test Ordering lets you pay for testing at the time of your order.

Genetics contacts

July, 2024
Description: ARUP Genetics Our focus is your patient. We hope you will consider using ARUP for your genetic testing needs. For your convenience, we offer a sticky label that contains our contact information.

Genetics and Genomics Testing

May, 2024
Description: Overview of testing in the disciplines of molecular genetics, cytogenetics, and biochemical genetics; brochure format; suitable for clients, potential clients, genetic counselors, pathologists, and physicians.

Genome and Exome Sequencing Table

March, 2025
Description: This table serves as a guide of ARUP's Whole Genome and Exome Sequencing tests, highlighting the differences and use cases for each.

Immunohistochemistry Stain Offerings

July, 2022
Description: Overview of IHC stains that can be performed at ARUP; brochure format; suitable for clients, potential clients, and pathologists.

KIT Mutation Analysis by ddPCR for Mast Cell Disorders

June 2022
Description: ARUP Laboratories offers one of the first noninvasive tests to use digital droplet PCR (ddPCR) on either peripheral blood or bone marrow to provide accurate, quantitative results for the detection of the KIT D816V mutation.

Minimum Residual Disease (MRD)

July 2020
Description: ARUP has developed a variety of MRD tests based on specific clinical indications, and these tests offer excellent sensitivity.

ARUP Building 4 brochure

August 2021
Description:  ARUP Expands Operations Into One of the Most Advanced Labs in the Country

ARUP’s Environmental Initiatives brochure

July 2025
Description: ARUP is committed to incorporating environmental sustainability into our current and future operations.

ARUP Fact Sheet/Corporate Capabilities for clients, potential clients

October 2024
Description:  An overview of who ARUP is and what our capabilities are. Suitable for clients and prospects.

ARUP Fact Sheet/General for media, general public

July 2025
Summary:  This Fact Sheet represents ARUP in the broadest possible way with tangible numbers and our brand story. Audiences include the media, general public, clients, and prospective clients.

Magnify

Description: Annual magazine featuring stories about ARUP medical directors, tests, and innovations; magazine format; suitable for all audiences.

Magnify Summer 2025 Print Package

Description: Primary print feature may be shared with clients, employees, and others. This edition shares a clinical perspective and patient story on the importance of cancer screening. It also describes how ARUP Laboratories is the first to apply artificial intelligence (AI) to the entire ova and parasite testing process.

Magnify Fall 2024 Print Package

Description: Primary print feature may be shared with clients, employees, and others. This edition describes ARUP’s approaches to comply with the FDA’s rule, ARUP’s role in a rare disease diagnostic journey, and more.

Magnify Spring 2024 Print Package

Description: Primary print feature may be shared with clients, employees, and others. This edition highlights the milestone moments in ARUP’s history with a special video and offers a glimpse of the company’s future.

Magnify Fall 2023 Print Package

Description: Primary print feature may be shared with clients, employees, and others. This edition highlights innovations that keep ARUP at the forefront of toxicology testing. Also featured: ARUP’s expanded capacity for cytogenetics testing.

Magnify Spring 2023 Print Package

Description: Primary print feature may be shared with clients, employees, and others. This edition explores how ARUP has grown its transfusion medicine, blood banking, and immunohematology programs to serve patients and demonstrate how to optimize blood utilization.

Magnify Fall 2022 Print Package

Description: Primary print feature may be shared with clients, employees, and others. This edition shows how ARUP has applied what it learned from COVID-19 to improve operations, services, and, ultimately, patient care.

Magnify Summer 2022 Print Package

Description: Primary print feature may be shared with clients, employees, and others. This edition explores the diagnostic challenges of autoimmune neurologic conditions and the ARUP scientists working on advancements in testing that will improve patient care. This issue also features ARUP medical directors and employees honored with awards in 2021, and a catch-up with a former fellow who is breaking new ground in the treatment of myelodysplastic syndromes

Magnify Winter 2022/Healthcare Advisory Services Print Package

Description: Primary feature package from Magnify Winter 2022, as print or digital PDF, may be shared with clients, employees, and others. This package focuses on the six pieces showcasing ARUP’s Healthcare Advisory Services, descriptions of their services, consultant profiles, a client testimonial, and two related thought leadership columns authored by Dave Shiembob and Brian Jackson.

Magnify Summer 2025 One Sheet

Description: Print or digital handout to share with clients, employees, and others. Promotes the Summer 2025 edition of Magnify, the Art and Science of Diagnostic Medicine, ARUP’s digital magazine. This edition shares a clinical perspective and patient story on the importance of cancer screening. It also describes how ARUP Laboratories is the first to apply artificial intelligence (AI) to the entire ova and parasite testing process.

Magnify Summer 2025 Article: Leveraging AI Improves Diagnosis

Description: Parasitology had been technologically stagnant for decades until ARUP changed the game. ARUP is leveraging AI to improve detection of gastrointestinal parasites and ease a laborious testing process. ARUP is the world’s first lab to use AI for the entire ova and parasite testing process.

Magnify Fall 2024 One Sheet

Description: Print or digital handout to share with clients, employees, and others. Promotes the Fall 2024 edition of Magnify, the Art and Science of Diagnostic Medicine, ARUP’s digital magazine. This edition describes ARUP’s approaches to comply with the FDA’s rule, ARUP’s role in a rare disease diagnostic journey, and more.

Magnify Spring 2024 One Sheet

Description: Print or digital handout to share with clients, employees, and others. Promotes the Spring 2024 edition of Magnify, the Art and Science of Diagnostic Medicine, ARUP’s digital magazine. This edition highlights the milestone moments in ARUP’s history with a special video and offers a glimpse of the company’s future.

Magnify Fall 2023 One Sheet

Description: Print or digital handout to share with clients, employees, and others. Promotes the Fall 2023 edition of Magnify, the Art and Science of Diagnostic Medicine, ARUP’s digital magazine. This edition highlights innovations that keep ARUP at the forefront of toxicology testing. Also featured: ARUP’s expanded capacity for cytogenetics testing.

Magnify Spring 2023 One Sheet

Description: Print or digital handout to share with clients, employees, and others. Promotes the Spring 2023 edition of Magnify, the Art and Science of Diagnostic Medicine, ARUP’s digital magazine. This edition explores how ARUP has grown its transfusion medicine, blood banking, and immunohematology programs to serve patients and demonstrate how to optimize blood utilization.

Magnify Fall 2022 One Sheet

Description: Print or digital handout to share with clients, employees, and others. Promotes the Fall 2022 edition of Magnify, the Art and Science of Diagnostic Medicine, ARUP’s digital magazine. This edition shows how ARUP has applied what it learned from COVID-19 to improve operations, services, and, ultimately, patient care.

Magnify Summer 2022 One Sheet

Description: Print or digital handout to share with clients, employees, and others. Promotes the Summer 2022 edition of Magnify, the Art and Science of Diagnostic Medicine, ARUP’s digital magazine. This editing explores the diagnostic challenges of autoimmune neurologic conditions and the ARUP scientists working on advancements in testing that will improve patient care, ARUP medical directors and employees honored with awards in 2021, and a catch-up with a former fellow who is breaking new ground in the treatment of myelodysplastic syndromes.

Specimen Transport Instructions

April 2025
Description: Complete overview of specimen pickup and transport; brochure format; suitable for clients, lab managers, and logistics staff.

Quarterly Webinar Series 2025

January 2025
Description: The Institute for Learning sponsors live webinar events covering emerging topics in laboratory medicine and industry trends on a quarterly basis. Presenters are selected from the University of Utah School of Medicine, Department of Pathology faculty, and ARUP medical directors, staff, and consultants.

Free CEUs

March 2024
Description: ARUP’s Online Scientific Resource for Research and Education offers P.A.C.E.® and Florida continuing education credits to laboratory professionals.

Free CMEs

March 2024
Description: ARUP’s Online Scientific Resource for Research and Education provides CME courses for physicians and SAM for pathologists.

MLS Student Resource Center

January 2024
Description: Now available on ARUP’s laboratory education website, the MLS Student Resource Center provides quality educational resources to students and educators.

4Kscore Test for Prostate Cancer

July 2024
Description: Discusses testing for prostate cancer, with a focus on the 4Kscore Test, which distinguishes men with a low risk for aggressive prostate cancer from those with a high risk; trifold format; suitable for clients and physicians.

Acute Myeloid Leukemia

June 2024
Description: ARUP Laboratories’ Rapid Acute Myeloid Leukemia Targeted Therapy Mutation Panel offers a quick turnaround time, which is critical in the timely identification of prognostic markers and advantageous for immediate patient management.

Alzheimer’s Disease Testing

March 2025
Description: Discusses testing for Alzheimer’s disease (AD) with a focus on blood-based biomarkers testing, which is a less invasive and cost-effective testing option for the diagnosis of AD.

ARUP Autoimmune Neurology Panel Components

March 2025
Description: Antibody component comparison tables for autoimmune neurology CSF and serum panels.

Ashkenazi Jewish Descent Carrier Screening

September 2021
Description: Overview of carrier screening for individuals of Ashkenazi Jewish descent; trifold format; suitable for clients, patients, genetic counselors, and physicians.

Autoimmune Neurologic Disease

March 2025
Description: Clinician-targeted marketing piece on the benefits of testing with ARUP for autoimmune neurologic disease, including encephalitis and paraneoplastic neurologic syndromes. Trifold format.

Chronic Lymphocytic Leukemia (CLL)

November 2021
Description: Discusses cytogenetic, molecular, and flow cytometric testing for CLL patients; trifold format; suitable for clients and physicians.

Cystic Fibrosis Carrier Testing

September 2021
Description: A description of cystic fibrosis, its inheritance, carrier risks in different ethnicities, and how testing affects risk for affected offspring; trifold format; suitable for clients, patients, genetic counselors, and physicians.
(Available in Spanish)

Cystic Fibrosis Descriptions and Ordering Recommendations

September 2021
Description: A list of cystic fibrosis test descriptions with ordering recommendations.

Cystic Fibrosis FAQ

September 2021
Description: A list of common questions and answers about CF testing; One-Sheet format; suitable for clients, genetic counselors, and physicians.

Developmental Delay, Intellectual Disability, and Autism Spectrum Disorder Testing

March 2024
Description: ARUP Laboratories provides high-quality, accurate results to assist you with decisions about treatment and management. Get the answers you need for your patients and their families.

Epilepsy Laboratory Testing Handout

March 2024
Description: Comprehensive Epilepsy Panel, Autoimmune Epilepsy Panels, and Pyridoxine-dependent Epilepsy Panels

Hereditary Cancer Testing Suite

December 2024
Description: An overview of a broad test menu that spans the continuum of care for patients predisposed to hereditary cancer and those diagnosed with cancer.

Huntington Disease FAQ

October 2023
Description: A list of common questions and answers about HD testing; One-Sheet format; suitable for clients, genetic counselors, and physicians.

Inflammatory Myopathy Panels Table

April 2025
Description: ARUP offers several myositis-related antibody panels, enabling providers to order testing based on the patient’s clinical characteristics.

LipoFit by NMR Leave Behind

April 2024
Description: LipoFit by NMR is a competitive alternative to lipid particle analysis tests.

Massively Parallel Sequencing One Sheet

May 2024
Description: ARUP has transitioned several solid tumor oncology tests to massively parallel sequencing (also known as next generation sequencing, or NGS) and to tumor-specific panels.

Maternal Serum Screening

July 2024
Description: Overview of all the available maternal serum screening tests that help identify pregnancies at increased risk for Down syndrome, trisomy 18, and open neural tube defects; trifold format; suitable for clients, patients, genetic counselors, and physicians.
Click here for Spanish version

Maternal Serum Screening Options Table

July 2024
Description: This table breaks down in detail ARUP's Maternal Serum Screening testing for the first and second trimester."

Maternal Serum First-Trimester Screen

July 2024
Description: Overview of first-trimester prenatal screening test for Down syndrome and trisomy 18; trifold format; suitable for clients, patients, genetic counselors, and physicians.
Click here for Spanish version

Maternal Serum Integrated Screen

July 2024
Description: Overview of the integrated prenatal screening test for Down syndrome, trisomy 18, and open neural tube defects; trifold format; suitable for clients, patients, genetic counselors, and physicians.
Click here for Spanish version

Maternal Serum Quadruple Screen

July 2024
Description: Overview of second-trimester prenatal quad screening test for Down syndrome, trisomy 18, and open neural tube defects; trifold format; suitable for clients, patients, genetic counselors, and physicians.
Click here for Spanish version

Maternal Serum Sequential Screen

July 2024
Description: Overview of sequential two-part screening test for Down syndrome, trisomy 18, and open neural tube defects; trifold format; suitable for clients, patients, genetic counselors, and physicians.
Click here for Spanish version

Measles Virus Testing

April 2025
Description: ARUP Laboratories is the first reference laboratory to offer a molecular measles test that both detects the measles virus and distinguishes between disease-causing and vaccine strains of the virus.

Newborn Drug Testing Leave Behind

April 2025
Description: ARUP offers two newborn specimen types to support neonatal drug testing: Meconium and Umbilical cord.

Newborn Drug Test Sales Handout

January 2024
Description: Drug detection tests are performed to support clinical and social management decisions and do not usually require chain of custody.

Next Generation Sequencing Handout

February 2024
Description: ARUP's extensive menu of next generation sequencing (NGS) assays includes testing for hereditary cancer, cardiovascular disease, metabolic disorders, and neurologic disease.

Noninvasive Prenatal Aneuploidy Screen Test (Patient)

May 2022
Description: Noninvasive prenatal testing (NIPT) is prenatal screening that assesses the risk that a fetus will be born with an abnormal number of chromosomes.

Noninvasive Prenatal Aneuploidy Screen Test (Physician)

May 2022
Description: Noninvasive prenatal testing (NIPT) is prenatal screening that assesses the risk that a fetus will be born with an abnormal number of chromosomes.

Ova and Parasite Testing

April 2025
Description: For decades, traditional microscopy—a manual and time-consuming process—has remained the standard method for detecting human gastrointestinal parasites. Since 2019, ARUP Laboratories has led the development of an AI-screening tool that improves parasite detection.

Pharmacogenomics Leave Behind

January 2025
Description: Focuses on how pharmacogenomic testing can help save lives and money, includes ordering information; trifold format; suitable for clients and physicians.

Prenatal Cell-Free DNA (cfDNA) Screening (Client)

June 2024
Description: Noninvasive prenatal testing (NIPT) is prenatal screening that assesses the risk that a fetus will be born with an abnormal number of chromosomes.

Prenatal Leave Behind

July 2024
Description: ARUP’s comprehensive genetics laboratory performs prenatal screening and diagnostic testing in one location.

Prostate Health Index (phi) Leave Behind

May 2024
Description: Provides more information about Prostate Health Index (phi) testing at ARUP; trifold format; suitable for clients and physicians.

QuantiFERON-TB Gold Plus

May 2024
Description: ARUP’s QuantiFERON-TB Gold Plus assays offer optimized analyses with tuberculosis (TB)-specific antigens that elicit both CD8+ and CD4+ T-cell responses—enabling a more comprehensive assessment of cell-mediated immune response to TB infection.

Sexually Transmitted Infections (STIs)

April 2025
Description: Overview of sexually transmitted infection (STI) testing at ARUP and resources; handout format; suitable for clients and physicians.

Tickborne Infections Leave Behind

April 2025
Description: Overview of molecular and antibody tickborne infection testing at ARUP and resources; trifold format; suitable for clients and physicians.

Umbilical Cord Tissue Collection For Drug Testing One Sheet

January 2025
Description: Provides overview of Umbilical Cord Tissue Collection For Drug Testing at ARUP; trifold format; suitable for clients and physicians.

Umbilical Cord Tissue Collection and Testing

May 2025
Description: A trifold focused on umbilical cord collection and testing to determine what drugs babies have been exposed to while in utero. This visually-driven piece provides perspective from an ARUP medical director, physician, and a mother who abused drugs while pregnant.

Umbilical Cord Tissue Drug Testing

March 2025
Description: ARUP's umbilical cord drug testing detects over 60 drugs and metabolites and is based on highly sensitive and specific liquid chromatography and tandem mass spectrometry (LC-MS/MS).