
Ronald Weiss, MD, MBA, executive vice president of corporate communication at ARUP Laboratories, discusses the benefits of personalized medicine in the September 18, 2008, Health Affairs blog. Dr. Weiss believes personalized medicine, which encompasses knowledge about diseases and their treatment stemming from the mapping of the human genome, is relevant to many complex health care reform issues, including high costs and patient safety. According to Dr. Weiss, personalized medicine can offer tremendous gains in both cost and quality, but hurdles related to funding, regulation, and reimbursement must be overcome.