ARUP’s strategy development offers marketing tools and templates for developing a marketing plan that will differentiate your laboratory through effective communication. ARUP’s development:

• Aligns corporate and hospital goals
• Identifies growth opportunities
• Develops a revenue-generating sales and marketing campaign

• Marketing Strategy Development
• Gap-Analysis Template Example

Marketing collateral includes customized brochures, marketing literature, and joint marketing. ARUP’s marketing collateral development:

• Enhances brand image
• Designs a marketing campaign
• Broadens market exposure

ARUP provides the data and knowledge necessary for customizing test-directory development, including Web-enabled solutions. This resource will allow you to:

• Increase your testing breadth and capability
• Improve customer service
• Market your laboratory more effectively

For more information on customer test-menu integration, please see ARUP Gateway.

ARUP’s Institute for Learning offers a variety of seminars designed to help your sales staff develop skills to compete with confidence. Sales and management outreach training enables you to:

• Define sales goals
• Cultivate dynamic sales professionals
• Monitor growth

• Sales Training: Institute for Learning
• Guidelines for Hiring Sales Personnel